Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex

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ABBASZADEH ALI; YAZDANI NASER

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Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2020 | Volume:9 | Issue:4 (35) Page(s): 77-96

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Information Journal Paper

Title

Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex

Author(s)

ABBASZADEH ALI | YAZDANI NASER | Issue Writer Certificate

Keywords

Internet Advertising MethodsQ1

Virtual NetworksQ1

Commercial ComplexQ1

Abstract

The growing trend of setting up Commercial Complexes and attending consumers to these centers has made sales management in Commercial Complexes increasingly important. The aim of this paper was to identify and prioritize Internet Advertising Methods in Commercial Complexes (case study of Tehran Arg complex). This research was a mixed exploratory study consisting of two qualitative and quantitative phases. The statistical population of the study was experts with a real estate background and the methods of theoretical sampling and snowball sampling was used to collect the data. In the present study, 8 experts in the real estate industry were interviewed and information was obtained from those who could potentially answer the research questions. The results of the research in the qualitative phase indicated the identification of methods for online advertising including advertising on social networks, creating a website, influencer marketing, stepper advertising, guerilla marketing, viral marketing, creating a customer club in cyberspace, advertising in web pages, email marketing, virtual tour, and online sales and information. The results in the quantitative part of these methods, based on the best-worst-case fuzzy mathematical technique indicated that advertising on social networks was the first priority and online sales and information were the last priority.

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APA: Copy

ABBASZADEH, ALI, & YAZDANI, NASER. (2020). Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex. NEW MARKETING RESEARCH JOURNAL, 9(4 (35) ), 77-96. SID. https://sid.ir/paper/386807/en

Vancouver: Copy

ABBASZADEH ALI, YAZDANI NASER. Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex. NEW MARKETING RESEARCH JOURNAL[Internet]. 2020;9(4 (35) ):77-96. Available from: https://sid.ir/paper/386807/en

IEEE: Copy

ALI ABBASZADEH, and NASER YAZDANI, “Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex,” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 4 (35) , pp. 77–96, 2020, [Online]. Available: https://sid.ir/paper/386807/en

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