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Information Journal Paper

Title

The effect of electronic quality of municipal services on customer satisfaction and loyalty according to the mediating role of perceived value by customers and customer trust in the deputy of finance and urban economics of Tehran municipality

Pages

  48-52

Abstract

 The present study was conducted with the aim of “ study on the Impact of the Quality Dimensions of Electronic Services of Municipalities on Customer Satisfaction and Loyalty with regard to the Mediating Role of Customer Perceived Values and Customer Trust “ was conducted with four hypotheses to improve the loyalty of citizens and customers regarding the dimensions of the quality of e-Services of Tehran municipality. The statistical population of the study consisted of managers, principals, officials and senior experts of the Tehran Municipality. In a 315 member sample. The research method has been applied, descriptive and survey method. The data collection tool was a standard questionnaire with 63 questions Which has been validated by structural validity and Cronbach’ s alpha coefficient. To test the hypotheses, the structural equation modeling method was used with Amos software. The results of this research have shown that all four hypotheses have been confirmed. So that the quality of electronic Services of municipalities on the citizens ‘ satisfaction had a positive impact of 0. 641; the satisfaction of the Services/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Municipal Electronic Services on the citizens’ loyalty had a positive impact of 0. 819. Also, the Perceived Value of electronic Services of municipalities has an intermediary effect on the impact of service quality on citizens ‘ satisfaction by 0. 411; and the trust of customers in electronic Services of municipalities has had an intermediary effect on the impact of service quality on citizens’ satisfaction of 0. 941. Therefore, the role of moderating citizens’ trust in electronic Services of municipalities has been very high.

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    APA: Copy

    Mehrabian, P.. (2020). The effect of electronic quality of municipal services on customer satisfaction and loyalty according to the mediating role of perceived value by customers and customer trust in the deputy of finance and urban economics of Tehran municipality. JOURNAL OF URBAN ECONOMICS AND PLANNING, 1(1 ), 48-52. SID. https://sid.ir/paper/386864/en

    Vancouver: Copy

    Mehrabian P.. The effect of electronic quality of municipal services on customer satisfaction and loyalty according to the mediating role of perceived value by customers and customer trust in the deputy of finance and urban economics of Tehran municipality. JOURNAL OF URBAN ECONOMICS AND PLANNING[Internet]. 2020;1(1 ):48-52. Available from: https://sid.ir/paper/386864/en

    IEEE: Copy

    P. Mehrabian, “The effect of electronic quality of municipal services on customer satisfaction and loyalty according to the mediating role of perceived value by customers and customer trust in the deputy of finance and urban economics of Tehran municipality,” JOURNAL OF URBAN ECONOMICS AND PLANNING, vol. 1, no. 1 , pp. 48–52, 2020, [Online]. Available: https://sid.ir/paper/386864/en

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