Taxonomy of Tourists Based on Accommodation Types in Mashhad

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GHAHREMAN ARASH; ASGHARPOUR MASOOLEH AHMAD REZA; Kharzmi Omid Ali; NOGHANI MOHSEN; AKBARI HOSSEIN

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Journal: Journal of Social Studies in Tourism Year:2021 | Volume: | Issue: Page(s): 189-218

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Title

Taxonomy of Tourists Based on Accommodation Types in Mashhad

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Keywords

TaxonomyQ1

AccommodationQ1

Tourism;Q1

PilgrimageQ1

MashhadQ2

Abstract

This survey study's main goal was to present a Taxonomy of tourists visiting Mashhad according to their Accommodation type. The required data were collected by administering a researcher-developed questionnaire on domestic tourists who visited Mashhad in the winter of 2019. The Accommodation centers' typology was done based on qualitative typology and Taxonomy. The former was done based on cost and grade criteria, and the latter was carried out by ''two stages clustering analysis ''. The study's findings indicated that most of Mashhad tourists (97%) were considered loyal visitors who had visited there frequently. Measured in terms of individualistic-collective criterion, the visitors' travel style was found to be collective (81%). On the other hand, based on the Institutional-Independent criterion, the visitors' travel style was Independent (68%). Taking the ethnographic factors and the characteristics of the visitors' travel into account, three types of tourists were identified as follows: ''non-individual less frequent visitors'' (37%), '' short-stay costly visitors" ' (36%), and '' frequent frugal visitors'' (26%). The first group accommodated in guesthouses, rental houses, and low-grade hotels and hotel-apartments. The second group accommodated in high-grade hotels, hotel-apartments, and guesthouses; the third group accommodated in their relative's houses or personal homes.

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APA: Copy

GHAHREMAN, ARASH, ASGHARPOUR MASOOLEH, AHMAD REZA, Kharzmi, Omid Ali, NOGHANI, MOHSEN, & AKBARI, HOSSEIN. (2021). Taxonomy of Tourists Based on Accommodation Types in Mashhad. JOURNAL OF SOCIAL STUDIED IN TOURISM, 9(17 ), 189-218. SID. https://sid.ir/paper/387479/en

Vancouver: Copy

GHAHREMAN ARASH, ASGHARPOUR MASOOLEH AHMAD REZA, Kharzmi Omid Ali, NOGHANI MOHSEN, AKBARI HOSSEIN. Taxonomy of Tourists Based on Accommodation Types in Mashhad. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2021;9(17 ):189-218. Available from: https://sid.ir/paper/387479/en

IEEE: Copy

ARASH GHAHREMAN, AHMAD REZA ASGHARPOUR MASOOLEH, Omid Ali Kharzmi, MOHSEN NOGHANI, and HOSSEIN AKBARI, “Taxonomy of Tourists Based on Accommodation Types in Mashhad,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 9, no. 17 , pp. 189–218, 2021, [Online]. Available: https://sid.ir/paper/387479/en

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