Group AHP in Ranking Intangible Assets: A Study on Chemical Industry

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Rahimi Mousa; MOHAMMAD SHAFIEE MAJID; Ansari Tadi Azarnoosh

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Paper Information

Journal: JOURNAL OF FINANCIAL MANAGEMENT STRATEGY Year:2020 | Volume:8 | Issue:28 Page(s): 107-116

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Information Journal Paper

Title

Group AHP in Ranking Intangible Assets: A Study on Chemical Industry

Author(s)

Rahimi Mousa | MOHAMMAD SHAFIEE MAJID | Ansari Tadi Azarnoosh | Issue Writer Certificate

Keywords

Chemical IndustryQ1

Intangible AssetsQ1

AHP modelQ1

Brand ValueQ1

Abstract

The value of firms is positively dependent on the evaluation of Intangible Assets. The traditional models have obscured the appreciation of the assets of the ignored assets. 􀀄 The main objective of this study is to create a clear path for the ranking of Intangible Assets with a focus on their Brand Values. The sample consisted of 10 companies in the group of chemical products during the years between 2012 to 2017. This model was applied in order to rank the group AHP and to calculate the Brand Value of the company's intrinsic value model using a three-step cash-earning discount model and the EPS model of each contribution to the brand. The results showed Intangible Assets related to marketing, contract, technology, consumer and arts are in priority respectively. It also offered a financial model for brand valuation with the profitability approach of each contribution to the brand.

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APA: Copy

Rahimi, Mousa, MOHAMMAD SHAFIEE, MAJID, & Ansari Tadi, Azarnoosh. (2020). Group AHP in Ranking Intangible Assets: A Study on Chemical Industry. JOURNAL OF FINANCIAL MANAGEMENT STRATEGY, 8(28 ), 107-116. SID. https://sid.ir/paper/388712/en

Vancouver: Copy

Rahimi Mousa, MOHAMMAD SHAFIEE MAJID, Ansari Tadi Azarnoosh. Group AHP in Ranking Intangible Assets: A Study on Chemical Industry. JOURNAL OF FINANCIAL MANAGEMENT STRATEGY[Internet]. 2020;8(28 ):107-116. Available from: https://sid.ir/paper/388712/en

IEEE: Copy

Mousa Rahimi, MAJID MOHAMMAD SHAFIEE, and Azarnoosh Ansari Tadi, “Group AHP in Ranking Intangible Assets: A Study on Chemical Industry,” JOURNAL OF FINANCIAL MANAGEMENT STRATEGY, vol. 8, no. 28 , pp. 107–116, 2020, [Online]. Available: https://sid.ir/paper/388712/en

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