Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry

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Rahimiaghdam Samad

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Journal Paper

Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2020 | Volume:14 | Issue:54 Page(s): 148-171

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Information Journal Paper

Title

Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry

Author(s)

Rahimiaghdam Samad | Issue Writer Certificate

Keywords

Employee ProductivityQ2

Internal MarketingQ1

Knowledge SharingQ1

Hotel IndustryQ1

Abstract

Service Employee Productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving Employee Productivity in East Azerbaijan Hotel Industry based on Internal Marketing and Knowledge Sharing. The research data were collected based on a questionnaire the validity of which had been investigated via expert view and confirmatory factor analysis and the reliability of which had been explored through Cronbach alpha coefficient. The research population comprised 565 managers and employees at various hotels in East Azerbaijan province from whom a cluster sample of 232 was randomly selected to complete the questionnaire. The gleaned data were analyzed via Structural Equation Modeling. The results revealed that Internal Marketing directly impacted Employee Productivity with path coefficient of 0. 6 and indirectly through mediating role of Knowledge Sharing with path coefficient of 0. 21; Internal Marketing was also found to impact Knowledge Sharing with path coefficient of 0. 53. Knowledge Sharing was also found to have a positive effect on employee’ s productivity with path coefficient of 0. 41. The results underscore the partial mediating role of Knowledge Sharing and recommend that senior hotel managers employ Internal Marketing in order to improve Knowledge Sharing and enhance Employee Productivity.

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APA: Copy

Rahimiaghdam, Samad. (2020). Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 14(54 ), 148-171. SID. https://sid.ir/paper/389791/en

Vancouver: Copy

Rahimiaghdam Samad. Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2020;14(54 ):148-171. Available from: https://sid.ir/paper/389791/en

IEEE: Copy

Samad Rahimiaghdam, “Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 14, no. 54 , pp. 148–171, 2020, [Online]. Available: https://sid.ir/paper/389791/en

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