Providing a Model of Marketing Tricks to Promote Sale for Iranian Sport Manufacturers

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GHOLAMI GHAJARI HASAN; KALATEH SEIFARI MASOUMEH

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Paper Information

Journal: Sport Management Journal Year:2020 | Volume:12 | Issue:3 Page(s): 701-720

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Information Journal Paper

Title

Providing a Model of Marketing Tricks to Promote Sale for Iranian Sport Manufacturers

Author(s)

GHOLAMI GHAJARI HASAN | KALATEH SEIFARI MASOUMEH | Issue Writer Certificate

Keywords

Imitation productsQ1

marketing trickQ1

market leadersQ1

sale promotionQ1

sport manufacturersQ1

Abstract

The aim of this study was to provide a model of marketing tricks to promote the sale of Iranian sport manufacturers which was conducted in three steps. In the first step, effective factors were identified with Delphi method. In the second step, the interpretive structural model (ISM) defined a model. In the third step, partial least squares structural equation modeling was used to validate the model. The statistical population consisted of all customers of Tehran sporting goods stores. The sample size was determined by structural equation method and 214 questionnaires were collected. The face and content validity of the questionnaire was confirmed by the sport marketing professors and the construct validity and convergent validity were verified. Reliability was calculated by Cronbach's alpha and composite reliability. The findings mapped a model at four levels and the significance of its relationships was confirmed. As a result, it can be stated that use of imitation name and appearance is a trick that makes imitation identity, and provides a desired image and perception of the quality of Imitation products for customers and can promote sale for Iranian sport manufacturers.

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APA: Copy

GHOLAMI GHAJARI, HASAN, & KALATEH SEIFARI, MASOUMEH. (2020). Providing a Model of Marketing Tricks to Promote Sale for Iranian Sport Manufacturers. SPORT MANAGEMENT (HARAKAT), 12(3 ), 701-720. SID. https://sid.ir/paper/391292/en

Vancouver: Copy

GHOLAMI GHAJARI HASAN, KALATEH SEIFARI MASOUMEH. Providing a Model of Marketing Tricks to Promote Sale for Iranian Sport Manufacturers. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;12(3 ):701-720. Available from: https://sid.ir/paper/391292/en

IEEE: Copy

HASAN GHOLAMI GHAJARI, and MASOUMEH KALATEH SEIFARI, “Providing a Model of Marketing Tricks to Promote Sale for Iranian Sport Manufacturers,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 3 , pp. 701–720, 2020, [Online]. Available: https://sid.ir/paper/391292/en

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