Identifying the factors influencing market orientation based on new technologies in the insurance industry in order to provide a model

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Farajpour Meghdad; SALEH ARDESTANI ABBAS

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Financial Economics Year:2021 | Volume:14 | Issue:53 Page(s): 173-192

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Title

Identifying the factors influencing market orientation based on new technologies in the insurance industry in order to provide a model

Author(s)

Farajpour Meghdad | SALEH ARDESTANI ABBAS | Issue Writer Certificate

Keywords

market orientationQ2

market dimensionsQ1

new technologiesQ2

performanceQ2

insurance industryQ2

Abstract

The aim of this paper is to develop a model to identify the factors affecting market orientation based on new technologies in the insurance industry. The statistical population in the qualitative section included selected and specialized experts and university professors in the insurance industry. 12 interviews were conducted in two stages and their opinions were used. Also, in the quantitative section, senior, middle and executive managers in the insurance industry. 345 people were estimated. In order to collect data, a questionnaire was used to confirm the validity of the form and it was analyzed through SPSS and Lisrel software. According to experts, the results of ranking and importance on the dimensions of market orientation with the approach of new technologies are customer personality traits, management, communication channel, financial support, knowledge and technology, analysis of market conditions, respectively. The results of research hypotheses indicate the impact of management dimensions, customer personality traits, financial support, knowledge and technology and market orientation analysis with the approach of new technologies on the performance of insurance companies. Also, after examining the results of the structural model of knowledge and technology of market orientation with the approach of new technologies, the highest direct effect and then the analysis of market conditions of market orientation with the approach of new technologies have the least effect on the performance of insurance companies.

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APA: Copy

Farajpour, Meghdad, & SALEH ARDESTANI, ABBAS. (2021). Identifying the factors influencing market orientation based on new technologies in the insurance industry in order to provide a model. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), 14(53 ), 173-192. SID. https://sid.ir/paper/391530/en

Vancouver: Copy

Farajpour Meghdad, SALEH ARDESTANI ABBAS. Identifying the factors influencing market orientation based on new technologies in the insurance industry in order to provide a model. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT)[Internet]. 2021;14(53 ):173-192. Available from: https://sid.ir/paper/391530/en

IEEE: Copy

Meghdad Farajpour, and ABBAS SALEH ARDESTANI, “Identifying the factors influencing market orientation based on new technologies in the insurance industry in order to provide a model,” JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), vol. 14, no. 53 , pp. 173–192, 2021, [Online]. Available: https://sid.ir/paper/391530/en

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