Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism

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Pouya Abedin; Irandoost Mansoor; SOLTANPANAH HIRESH; SHAFEI REZA

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Paper Information

Journal: TOURISM AND DEVELOPMENT Year:2019 | Volume:8 | Issue:3 Page(s): 45-69

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Information Journal Paper

Title

Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism

Author(s)

Pouya Abedin | Irandoost Mansoor | SOLTANPANAH HIRESH | SHAFEI REZA | Issue Writer Certificate

Keywords

Customer Experience-Based MarketingQ1

EcotourismQ1

Grounded theoryQ1

Kurdistan provinceQ1

Abstract

In general the core of the tourism industry, and in particular Ecotourism, is the creation of experience, and people will experience a journey through nature and engaging in a Ecotourism process. In this research, the design a paradigm model of Experience-based Marketing Ecotourist in Kurdistan province has been investigated. For this Purpose, by interviewing ecotourists and experts in the field of Ecotourism, their views have been collected and using the Grounded theory, causal factors, contextual and intervening, the strategies and consequences of experience based marketing are categorized into six main categories, forty six sub categories, and One hundred and thirteen concepts. The results show that the Customer Experience-Based Marketing in Ecotourism of the main categories, causative (personal and social factors), the pivotal phenomenon (dimensions of experience-based marketing), contextual factors (the role of tourism service companies, local community and safety and security), Intervening factors (political, legal, economic, social, technological and environmental), strategies (product, price, promotion, place, people and employees, physical evidence, processes and programs, personalization and participation), and consequences for (ecotourists, tourism services companies and local community).

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APA: Copy

Pouya, Abedin, Irandoost, Mansoor, SOLTANPANAH, HIRESH, & SHAFEI, REZA. (2019). Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism. TOURISM AND DEVELOPMENT, 8(3 ), 45-69. SID. https://sid.ir/paper/398143/en

Vancouver: Copy

Pouya Abedin, Irandoost Mansoor, SOLTANPANAH HIRESH, SHAFEI REZA. Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism. TOURISM AND DEVELOPMENT[Internet]. 2019;8(3 ):45-69. Available from: https://sid.ir/paper/398143/en

IEEE: Copy

Abedin Pouya, Mansoor Irandoost, HIRESH SOLTANPANAH, and REZA SHAFEI, “Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism,” TOURISM AND DEVELOPMENT, vol. 8, no. 3 , pp. 45–69, 2019, [Online]. Available: https://sid.ir/paper/398143/en

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