APPLYING NEW APPROACH TO DEVELOP A STRATEGY IN GOLD ARTIFACTS INDUSTRY (CASE STUDY: ISFAHAN)

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EBRAHIMI MAJID; FATTAHZADEH MOHAMMAD ALI; MAALI JAVAD

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Journal: JOURNAL OF URBAN ECONOMICS AND MANAGEMENT Year:2015 | Volume:3 | Issue:12 Page(s): 43-57

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Information Journal Paper

Title

APPLYING NEW APPROACH TO DEVELOP A STRATEGY IN GOLD ARTIFACTS INDUSTRY (CASE STUDY: ISFAHAN)

Author(s)

EBRAHIMI MAJID | FATTAHZADEH MOHAMMAD ALI | MAALI JAVAD | Issue Writer Certificate

Keywords

GOLD ARTIFACTS INDUSTRYQ2

SWOTQ2

ISFAHANQ2

MCDMQ2

Abstract

The production of gold ornaments and artifacts is a local and national industry. ISFAHAN is one of the major metropolises which it has the first rank of gold industry, jewelry and silver in Iran. Obtained value added in this industry is not in a good position than other industries in ISFAHAN, however. Thus, more attention to this valuable industry will result in more development and growth and economic progress in ISFAHAN as well. Hence, the researcher tried to present an integrated framework in order to develop appropriate strategies in this metropolis which will help the growth and survival of the industry. For presenting a comprehensive framework strategy, SWOT has been used for determining the factors in this study. Major factors have been selected by using fuzzy linguistic variables and multi criteria decision making method. Using these factors, necessary conditions for enhancing value added obtained from this industry may be enhanced and more share of global markets will be gained.

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APA: Copy

EBRAHIMI, MAJID, FATTAHZADEH, MOHAMMAD ALI, & MAALI, JAVAD. (2015). APPLYING NEW APPROACH TO DEVELOP A STRATEGY IN GOLD ARTIFACTS INDUSTRY (CASE STUDY: ISFAHAN). JOURNAL OF URBAN ECONOMICS AND MANAGEMENT, 3(12), 43-57. SID. https://sid.ir/paper/401722/en

Vancouver: Copy

EBRAHIMI MAJID, FATTAHZADEH MOHAMMAD ALI, MAALI JAVAD. APPLYING NEW APPROACH TO DEVELOP A STRATEGY IN GOLD ARTIFACTS INDUSTRY (CASE STUDY: ISFAHAN). JOURNAL OF URBAN ECONOMICS AND MANAGEMENT[Internet]. 2015;3(12):43-57. Available from: https://sid.ir/paper/401722/en

IEEE: Copy

MAJID EBRAHIMI, MOHAMMAD ALI FATTAHZADEH, and JAVAD MAALI, “APPLYING NEW APPROACH TO DEVELOP A STRATEGY IN GOLD ARTIFACTS INDUSTRY (CASE STUDY: ISFAHAN),” JOURNAL OF URBAN ECONOMICS AND MANAGEMENT, vol. 3, no. 12, pp. 43–57, 2015, [Online]. Available: https://sid.ir/paper/401722/en

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