Analysis of Personal Banking Business pattern (Refah. k bank Case Study)

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Rezaie Bonjar Mahmood; ABBASI EBRAHIM

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Journal: INVESTMENT KNOWLEDGE Year:2020 | Volume:9 | Issue:33 Page(s): 93-107

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Information Journal Paper

Title

Analysis of Personal Banking Business pattern (Refah. k bank Case Study)

Author(s)

Rezaie Bonjar Mahmood | ABBASI EBRAHIM | Issue Writer Certificate

Keywords

Personal BankingQ1

business patternQ1

Business ModelQ1

Refah.K BankQ1

CustomerQ1

Abstract

this study aimed to identify the Business Model of Personal Banking in the bank of Refah Kargaran. By identifying the personal business pattern and the main component in implementing these pattern based on Osterwalder and Pigneur business ontology and using descriptive-regression method and path analysis model, the result of this research represents employment of unbundling and somewhat the long tail pattern in implementing Personal Banking. As the results of the research show, confirmation of the use of two distinct business patterns, reflects the concentration Bank Refah Kargaran on branding, Customer segmentation and service provision. Also, the rejection of the hypotheses of using the three business pattern of multi-sided platform, open, and FREE, reflects the need to review the business pattern used by the bank for the benefit of the workers to benefit from Personal Banking.

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APA: Copy

Rezaie Bonjar, Mahmood, & ABBASI, EBRAHIM. (2020). Analysis of Personal Banking Business pattern (Refah. k bank Case Study). INVESTMENT KNOWLEDGE, 9(33 ), 93-107. SID. https://sid.ir/paper/404930/en

Vancouver: Copy

Rezaie Bonjar Mahmood, ABBASI EBRAHIM. Analysis of Personal Banking Business pattern (Refah. k bank Case Study). INVESTMENT KNOWLEDGE[Internet]. 2020;9(33 ):93-107. Available from: https://sid.ir/paper/404930/en

IEEE: Copy

Mahmood Rezaie Bonjar, and EBRAHIM ABBASI, “Analysis of Personal Banking Business pattern (Refah. k bank Case Study),” INVESTMENT KNOWLEDGE, vol. 9, no. 33 , pp. 93–107, 2020, [Online]. Available: https://sid.ir/paper/404930/en

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