Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province)

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SHARIFI SEYYED ALIREZA; Dehghan Ghahfarrokhi Amin

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Sport Management Journal Year:2021 | Volume:13 | Issue:1 Page(s): 203-219

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Information Journal Paper

Title

Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province)

Author(s)

SHARIFI SEYYED ALIREZA | Dehghan Ghahfarrokhi Amin | Issue Writer Certificate

Keywords

Industrial companiesQ1

professional sportQ2

sponsorshipQ1

sport industryQ1

sport marketingQ2

Abstract

The aim of the current study was to prioritize those barriers to professional sport sponsorship in Alborz industrial city. This study was descriptive-survey in terms of data collection and applied in terms of objectives. A 2-sectional questionnaire (32 items) was used; the first part was devoted for demographic features of the subjects and the second part was related to the sponsorship factors. The face validity of the questionnaire was confirmed by 8 experts and its reliability was calculated by Cronbach alpha test (0. 84). The statistical population consisted of the owners and senior managers of the Industrial companies (especially big industries). Due to the limited number of the statistical population, census sampling method was used. To analyze the data, descriptive (frequency tables and charts) and inferential (confirmatory factor analysis) statistics were used. The results showed that the most important barriers were economic (T=7. 21), management (T=6. 93), law (T=6. 31), social (T=5. 47) and cultural (T=4. 64). The senior managers in sport field are suggested to try their best to consider the results of this study in their macro decisions and to obviate the barriers in this arena and to provide long-term interaction with the owners of the industries.

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APA: Copy

SHARIFI, SEYYED ALIREZA, & Dehghan Ghahfarrokhi, Amin. (2021). Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province). SPORT MANAGEMENT (HARAKAT), 13(1 ), 203-219. SID. https://sid.ir/paper/412275/en

Vancouver: Copy

SHARIFI SEYYED ALIREZA, Dehghan Ghahfarrokhi Amin. Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province). SPORT MANAGEMENT (HARAKAT)[Internet]. 2021;13(1 ):203-219. Available from: https://sid.ir/paper/412275/en

IEEE: Copy

SEYYED ALIREZA SHARIFI, and Amin Dehghan Ghahfarrokhi, “Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province),” SPORT MANAGEMENT (HARAKAT), vol. 13, no. 1 , pp. 203–219, 2021, [Online]. Available: https://sid.ir/paper/412275/en

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