The effects of advertising on social networks on the financing of small and medium enterprises

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khojasteh nazanin; CHIRANI EBRAHIM; shabgou monsef Seyed Mahmoud; SHAHROODI KAMBIZ

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Journal: Financial Economics Year:2021 | Volume:15 | Issue:54 Page(s): 161-180

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Title

The effects of advertising on social networks on the financing of small and medium enterprises

Author(s)

khojasteh nazanin | CHIRANI EBRAHIM | shabgou monsef Seyed Mahmoud | SHAHROODI KAMBIZ | Issue Writer Certificate

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Abstract

The purpose of this study was to investigate the effect of advertising on social networks on the financing of small and medium enterprises. The results of this study show that the consequences of advertising on social networks for small and medium enterprises are market development and corporate financing, value creation, branding and long-term and two-way communication with the audience. According to the results of the second-order factor analysis, the factor of market development and financing variable is 0. 94, value creation is 0. 66, branding variable is 0. 89, long-term relationship variable and two-way interaction with the audience is 0. 92, and the correlation of the outcome component with its references is Are estimated above. Also, the category of "market development and financing" has the most factor. Path coefficient (r = 0. 45) shows that advertising on social networks has a positive and significant effect on market development and financing of small and medium enterprises.

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APA: Copy

khojasteh, nazanin, CHIRANI, EBRAHIM, shabgou monsef, Seyed Mahmoud, & SHAHROODI, KAMBIZ. (2021). The effects of advertising on social networks on the financing of small and medium enterprises. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), 15(54 ), 161-180. SID. https://sid.ir/paper/413526/en

Vancouver: Copy

khojasteh nazanin, CHIRANI EBRAHIM, shabgou monsef Seyed Mahmoud, SHAHROODI KAMBIZ. The effects of advertising on social networks on the financing of small and medium enterprises. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT)[Internet]. 2021;15(54 ):161-180. Available from: https://sid.ir/paper/413526/en

IEEE: Copy

nazanin khojasteh, EBRAHIM CHIRANI, Seyed Mahmoud shabgou monsef, and KAMBIZ SHAHROODI, “The effects of advertising on social networks on the financing of small and medium enterprises,” JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), vol. 15, no. 54 , pp. 161–180, 2021, [Online]. Available: https://sid.ir/paper/413526/en

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