Investigation of the effect of life skills on Tehran citizen’ s media literacy by emphasizing on demographic characteristics

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aghamolla nasrin; NIROOMAND LEILA; MALEKIAN NAZANIN; MALEKIAN NAZANIN; TAJIK ESMAEILI SOMAYEH

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Journal: Culture-Communication Studies Year:2022 | Volume:22 | Issue:56 (88) Page(s): 29-56

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Information Journal Paper

Title

Investigation of the effect of life skills on Tehran citizen’ s media literacy by emphasizing on demographic characteristics

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Keywords

Demographic CharacteristicsQ1

(Gender and Age) of Tehran’s CitizensQ1

life skills Media LiteracyQ2

Life styleQ1

Abstract

The study aims to investigate the effect of life skills on Tehran citizen’ s media literacy by emphasizing on Demographic Characteristics. The results were obtained through applied research and survey method. The statistical population of the study according to national documents is 8, 963million people living in Tehran city. The sample size was estimated 385 person by Cochran's formula. The sample was selected by multi-stage clustering method. The measuring instrument in the present study was a researcher-made questionnaire which its validity was measured by formal validity and its reliability was calculated by Cronbach's alpha coefficient. Independent T-test and one-way analysis of variance were used to analyze the data. The research findings indicated that Demographic Characteristics affect life skills and media literacy. The findings also represented that gender does not affect media literacy and life skills and their components, but age groups affect media literacy and life skills and their components. In the findings, it can be represented that gender cannot affect the variables affecting media literacy and life skills, but the age group, including young, middle-aged and elderly, affects media literacy and life skills. This may be due to differences in lifestyle, access to the media, time constraints in dealing with the media. Also, the significant level obtained (0. 001) shows that the components of life skills affect media literacy.

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APA: Copy

aghamolla, nasrin, NIROOMAND, LEILA, MALEKIAN, NAZANIN, & TAJIK ESMAEILI, SOMAYEH. (2022). Investigation of the effect of life skills on Tehran citizen’ s media literacy by emphasizing on demographic characteristics. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 22(56 (88) ), 29-56. SID. https://sid.ir/paper/416136/en

Vancouver: Copy

aghamolla nasrin, NIROOMAND LEILA, MALEKIAN NAZANIN, TAJIK ESMAEILI SOMAYEH. Investigation of the effect of life skills on Tehran citizen’ s media literacy by emphasizing on demographic characteristics. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2022;22(56 (88) ):29-56. Available from: https://sid.ir/paper/416136/en

IEEE: Copy

nasrin aghamolla, LEILA NIROOMAND, NAZANIN MALEKIAN, and SOMAYEH TAJIK ESMAEILI, “Investigation of the effect of life skills on Tehran citizen’ s media literacy by emphasizing on demographic characteristics,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 22, no. 56 (88) , pp. 29–56, 2022, [Online]. Available: https://sid.ir/paper/416136/en

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