A MATHEMATICAL MODEL FOR CUSTOMER BEHAVIOR PREDICTION BASED ON CLICK STREAM ANALYSIS

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SEPEHRI MOHAMMAD MAHDI; MAHDAVI PAZHOUH F.

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Journal: NASHRIYYAH -I MUHANDISI -I BARQ VA MUHANDISI -I KAMPYUTAR -I IRAN, A- MUHANDISI -I BARQ Year:2010 | Volume:7 | Issue:4 Page(s): 290-298

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Title

A MATHEMATICAL MODEL FOR CUSTOMER BEHAVIOR PREDICTION BASED ON CLICK STREAM ANALYSIS

Author(s)

SEPEHRI MOHAMMAD MAHDI | MAHDAVI PAZHOUH F. | Issue Writer Certificate

Keywords

MATHEMATICAL PROGRAMMINGQ2

CLICK STREAM ANALYSISQ3

PRIZE COLLECTING TRAVELING SALESMAN PROBLEMQ3

MARKOV MODELQ3

Abstract

Click stream analysis is known as an effective method for customer’s viewing route prediction in a particular web site. Predicting Customer viewing behavior provides considerable advantages in different areas such as e-commerce, e-business and customer relationship management. This paper aims to provide a 0-1 mathematical model based on MARKOV MODELs for evaluating the most probable viewing route of a customer in a website. This problem can be formulated as an especial case of well-known PRIZE COLLECTING TRAVELING SALESMAN PROBLEM (PCTSP) which is a NP-hard problem and its sub tour elimination constraints are increased drastically by increasing the model parameters. Also an effective algorithm is introduced in this paper to solve this NP-hard model. For model validation, the proposed model was implemented by using the log files of a university web site server for 20 different users. Comparison of the results with commonly used Giudici algorithm shows that the proposed model yields better and exacter solutions.

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APA: Copy

SEPEHRI, MOHAMMAD MAHDI, & MAHDAVI PAZHOUH, F.. (2010). A MATHEMATICAL MODEL FOR CUSTOMER BEHAVIOR PREDICTION BASED ON CLICK STREAM ANALYSIS. NASHRIYYAH-I MUHANDESI-I BARQ VA MUHANDESI-I KAMPYUTAR-I IRAN (PERSIAN), 7(4), 290-298. SID. https://sid.ir/paper/53708/en

Vancouver: Copy

SEPEHRI MOHAMMAD MAHDI, MAHDAVI PAZHOUH F.. A MATHEMATICAL MODEL FOR CUSTOMER BEHAVIOR PREDICTION BASED ON CLICK STREAM ANALYSIS. NASHRIYYAH-I MUHANDESI-I BARQ VA MUHANDESI-I KAMPYUTAR-I IRAN (PERSIAN)[Internet]. 2010;7(4):290-298. Available from: https://sid.ir/paper/53708/en

IEEE: Copy

MOHAMMAD MAHDI SEPEHRI, and F. MAHDAVI PAZHOUH, “A MATHEMATICAL MODEL FOR CUSTOMER BEHAVIOR PREDICTION BASED ON CLICK STREAM ANALYSIS,” NASHRIYYAH-I MUHANDESI-I BARQ VA MUHANDESI-I KAMPYUTAR-I IRAN (PERSIAN), vol. 7, no. 4, pp. 290–298, 2010, [Online]. Available: https://sid.ir/paper/53708/en

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