مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

1

Information Journal Paper

Title

CONSUMER PROCESSING OF INTERNATIONAL ADVERTISING: THE ROLES OF COUNTRY OF ORIGIN AND CONSUMER ETHNOCENTRISM

Pages

  89-109

Keywords

Not Registered.

Abstract

Cites

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  • Cite

    APA: Copy

    MOON, B.J., & JAIN, S.C.. (2001). CONSUMER PROCESSING OF INTERNATIONAL ADVERTISING: THE ROLES OF COUNTRY OF ORIGIN AND CONSUMER ETHNOCENTRISM. JOURNAL OF CONSUMER MARKETING, 14(1), 89-109. SID. https://sid.ir/paper/582856/en

    Vancouver: Copy

    MOON B.J., JAIN S.C.. CONSUMER PROCESSING OF INTERNATIONAL ADVERTISING: THE ROLES OF COUNTRY OF ORIGIN AND CONSUMER ETHNOCENTRISM. JOURNAL OF CONSUMER MARKETING[Internet]. 2001;14(1):89-109. Available from: https://sid.ir/paper/582856/en

    IEEE: Copy

    B.J. MOON, and S.C. JAIN, “CONSUMER PROCESSING OF INTERNATIONAL ADVERTISING: THE ROLES OF COUNTRY OF ORIGIN AND CONSUMER ETHNOCENTRISM,” JOURNAL OF CONSUMER MARKETING, vol. 14, no. 1, pp. 89–109, 2001, [Online]. Available: https://sid.ir/paper/582856/en

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