ADAPTATION OF INTERNATIONAL MARKETING STRATEGY COMPONENTS, COMPETITIVE ADVANTAGE, AND FIRM PERFORMANCE: A STUDY OF HONG KONG EXPORTERS

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ALBAUM G.; TSE D.

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERNATIONAL MARKETING Year:2001 | Volume:9 | Issue:4 Page(s): 59-81

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Information Journal Paper

Title

ADAPTATION OF INTERNATIONAL MARKETING STRATEGY COMPONENTS, COMPETITIVE ADVANTAGE, AND FIRM PERFORMANCE: A STUDY OF HONG KONG EXPORTERS

Author(s)

ALBAUM G. | TSE D. | Issue Writer Certificate

Keywords

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Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

ALBAUM, G., & TSE, D.. (2001). ADAPTATION OF INTERNATIONAL MARKETING STRATEGY COMPONENTS, COMPETITIVE ADVANTAGE, AND FIRM PERFORMANCE: A STUDY OF HONG KONG EXPORTERS. JOURNAL OF INTERNATIONAL MARKETING, 9(4), 59-81. SID. https://sid.ir/paper/584341/en

Vancouver: Copy

ALBAUM G., TSE D.. ADAPTATION OF INTERNATIONAL MARKETING STRATEGY COMPONENTS, COMPETITIVE ADVANTAGE, AND FIRM PERFORMANCE: A STUDY OF HONG KONG EXPORTERS. JOURNAL OF INTERNATIONAL MARKETING[Internet]. 2001;9(4):59-81. Available from: https://sid.ir/paper/584341/en

IEEE: Copy

G. ALBAUM, and D. TSE, “ADAPTATION OF INTERNATIONAL MARKETING STRATEGY COMPONENTS, COMPETITIVE ADVANTAGE, AND FIRM PERFORMANCE: A STUDY OF HONG KONG EXPORTERS,” JOURNAL OF INTERNATIONAL MARKETING, vol. 9, no. 4, pp. 59–81, 2001, [Online]. Available: https://sid.ir/paper/584341/en

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