THE FOUR CS OF CUSTOMER LOYALTY

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ROWLEY J.

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Journal Paper

Paper Information

Journal: MARKETING INTELLIGENCE AND PLANNING Year:2005 | Volume:23 | Issue:6 Page(s): 574-581

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Information Journal Paper

Title

THE FOUR CS OF CUSTOMER LOYALTY

Author(s)

ROWLEY J. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

DESIGNING A MODEL FOR ANALYZING AND FORECASTING OF THE CUSTOMER'S PURCHASING BEHAVIOR BASED ON THE FUNCTIONAL ATTITUDE THEORY (CASE STUDY IN IRAN'S CAR INDUSTRY)
THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS YOUNG CONSUMERS

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APA: Copy

ROWLEY, J.. (2005). THE FOUR CS OF CUSTOMER LOYALTY. MARKETING INTELLIGENCE AND PLANNING, 23(6), 574-581. SID. https://sid.ir/paper/587272/en

Vancouver: Copy

ROWLEY J.. THE FOUR CS OF CUSTOMER LOYALTY. MARKETING INTELLIGENCE AND PLANNING[Internet]. 2005;23(6):574-581. Available from: https://sid.ir/paper/587272/en

IEEE: Copy

J. ROWLEY, “THE FOUR CS OF CUSTOMER LOYALTY,” MARKETING INTELLIGENCE AND PLANNING, vol. 23, no. 6, pp. 574–581, 2005, [Online]. Available: https://sid.ir/paper/587272/en

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