Information Journal Paper
APA:
CopyREINARTZ, W.J., & KUMAR, V.. (2003). THE IMPACT OF CUSTOMER RELATIONSHIP CHARACTERISTICS ON PROFITABLE LIFETIME DURATION. JOURNAL OF MARKETING, 67(1), 77-99. SID. https://sid.ir/paper/588144/en
Vancouver:
CopyREINARTZ W.J., KUMAR V.. THE IMPACT OF CUSTOMER RELATIONSHIP CHARACTERISTICS ON PROFITABLE LIFETIME DURATION. JOURNAL OF MARKETING[Internet]. 2003;67(1):77-99. Available from: https://sid.ir/paper/588144/en
IEEE:
CopyW.J. REINARTZ, and V. KUMAR, “THE IMPACT OF CUSTOMER RELATIONSHIP CHARACTERISTICS ON PROFITABLE LIFETIME DURATION,” JOURNAL OF MARKETING, vol. 67, no. 1, pp. 77–99, 2003, [Online]. Available: https://sid.ir/paper/588144/en