Information Journal Paper
APA:
CopyUNDERWOOD, R., & BOND, E.. (2001). BUILDING SERVICE BRANDS VIA SOCIAL IDENTITY: LESSONS FROM THE SPORTS MARKETPLACES. JOURNAL OF MARKETING THEORY AND PRACTICE, 9(1), 1-13. SID. https://sid.ir/paper/588646/en
Vancouver:
CopyUNDERWOOD R., BOND E.. BUILDING SERVICE BRANDS VIA SOCIAL IDENTITY: LESSONS FROM THE SPORTS MARKETPLACES. JOURNAL OF MARKETING THEORY AND PRACTICE[Internet]. 2001;9(1):1-13. Available from: https://sid.ir/paper/588646/en
IEEE:
CopyR. UNDERWOOD, and E. BOND, “BUILDING SERVICE BRANDS VIA SOCIAL IDENTITY: LESSONS FROM THE SPORTS MARKETPLACES,” JOURNAL OF MARKETING THEORY AND PRACTICE, vol. 9, no. 1, pp. 1–13, 2001, [Online]. Available: https://sid.ir/paper/588646/en