THE RESOURCE-BASED VIEW AND MARKETING: THE ROLE OF MARKET-BASED ASSETS IN GAINING COMPETITIVE ADVANTAGE

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SRIVASTAVA RAJENDRA K.; FAHEY LIAM; CHRISTENSEN H. KURT

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Journal Paper

Paper Information

Journal: JOURNAL OF MANAGEMENT Year:2001 | Volume:27 | Issue:6 Page(s): 777-802

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Information Journal Paper

Title

THE RESOURCE-BASED VIEW AND MARKETING: THE ROLE OF MARKET-BASED ASSETS IN GAINING COMPETITIVE ADVANTAGE

Author(s)

SRIVASTAVA RAJENDRA K. | FAHEY LIAM | CHRISTENSEN H. KURT | Issue Writer Certificate

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Abstract

Cites

A SURVEY ON APPLICATION OF IT FOR SUSTAINABLE COMPETITIVE ADVANTAGE: THE CASE OF IRAN'S EXCELLENT MANUFACTURING COMPANIES
STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE

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APA: Copy

SRIVASTAVA, RAJENDRA K., FAHEY, LIAM, & CHRISTENSEN, H. KURT. (2001). THE RESOURCE-BASED VIEW AND MARKETING: THE ROLE OF MARKET-BASED ASSETS IN GAINING COMPETITIVE ADVANTAGE. JOURNAL OF MANAGEMENT, 27(6), 777-802. SID. https://sid.ir/paper/590333/en

Vancouver: Copy

SRIVASTAVA RAJENDRA K., FAHEY LIAM, CHRISTENSEN H. KURT. THE RESOURCE-BASED VIEW AND MARKETING: THE ROLE OF MARKET-BASED ASSETS IN GAINING COMPETITIVE ADVANTAGE. JOURNAL OF MANAGEMENT[Internet]. 2001;27(6):777-802. Available from: https://sid.ir/paper/590333/en

IEEE: Copy

RAJENDRA K. SRIVASTAVA, LIAM FAHEY, and H. KURT CHRISTENSEN, “THE RESOURCE-BASED VIEW AND MARKETING: THE ROLE OF MARKET-BASED ASSETS IN GAINING COMPETITIVE ADVANTAGE,” JOURNAL OF MANAGEMENT, vol. 27, no. 6, pp. 777–802, 2001, [Online]. Available: https://sid.ir/paper/590333/en

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