STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE

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SRAYAEI A.; MEHRANI S.

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2013 | Volume:10 | Issue:30 Page(s): 29-44

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Information Journal Paper

Title

STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE

Author(s)

SRAYAEI A. | MEHRANI S. | Issue Writer Certificate

Keywords

MARKETING STRATEGYQ2

PRIVATE HOTELSQ2

AHP-FUSSYQ2

Abstract

The present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to 5-star PRIVATE HOTELS of Mazandaran province. Due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (Capabilities and facilities), a questionnaire is set and then studied by 40 experts and specialists in the Mazandaran province. The data collected from 31 experts were examined. The reliability of the survey instrument is approved by the results of inconsistency rate calculation for the questionnaires. AHP-FUSSY test will determine the priority of each indicator and strategy. Based on the results obtained, cost leadership strategy gained the first place of importance, and the strategy of segmentation and differentiation is ranked next respectively.

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APA: Copy

SRAYAEI, A., & MEHRANI, S.. (2013). STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 10(30), 29-44. SID. https://sid.ir/paper/151498/en

Vancouver: Copy

SRAYAEI A., MEHRANI S.. STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2013;10(30):29-44. Available from: https://sid.ir/paper/151498/en

IEEE: Copy

A. SRAYAEI, and S. MEHRANI, “STUDYING AND RANKING MARKETING APPROPRIATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE IN PRIVATE HOTELS OF MAZANDARAN PROVINCE,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 10, no. 30, pp. 29–44, 2013, [Online]. Available: https://sid.ir/paper/151498/en

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