SIMULATION EXPERIMENTS IN CHOICE SIMPLIFICATION: THE EFFECTS OF TASK AND CONTEXT ON FORECASTING PERFORMANCE

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ANDREWS R.L.; MANRAI A.K.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING RESEARCH Year:1998 | Volume:35 | Issue:2 Page(s): 198-209

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Information Journal Paper

Title

SIMULATION EXPERIMENTS IN CHOICE SIMPLIFICATION: THE EFFECTS OF TASK AND CONTEXT ON FORECASTING PERFORMANCE

Author(s)

ANDREWS R.L. | MANRAI A.K. | Issue Writer Certificate

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Abstract

Cites

STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE

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APA: Copy

ANDREWS, R.L., & MANRAI, A.K.. (1998). SIMULATION EXPERIMENTS IN CHOICE SIMPLIFICATION: THE EFFECTS OF TASK AND CONTEXT ON FORECASTING PERFORMANCE. JOURNAL OF MARKETING RESEARCH, 35(2), 198-209. SID. https://sid.ir/paper/593868/en

Vancouver: Copy

ANDREWS R.L., MANRAI A.K.. SIMULATION EXPERIMENTS IN CHOICE SIMPLIFICATION: THE EFFECTS OF TASK AND CONTEXT ON FORECASTING PERFORMANCE. JOURNAL OF MARKETING RESEARCH[Internet]. 1998;35(2):198-209. Available from: https://sid.ir/paper/593868/en

IEEE: Copy

R.L. ANDREWS, and A.K. MANRAI, “SIMULATION EXPERIMENTS IN CHOICE SIMPLIFICATION: THE EFFECTS OF TASK AND CONTEXT ON FORECASTING PERFORMANCE,” JOURNAL OF MARKETING RESEARCH, vol. 35, no. 2, pp. 198–209, 1998, [Online]. Available: https://sid.ir/paper/593868/en

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