IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS

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PALANISAMY R.

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Journal Paper

Paper Information

Journal: JOURNAL OF SERVICE RESEARCH Year:2005 | Volume:4 | Issue:2 Page(s): 45-45

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Information Journal Paper

Title

IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS

Author(s)

PALANISAMY R. | Issue Writer Certificate

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Not Registered.

Abstract

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REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS

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APA: Copy

PALANISAMY, R.. (2005). IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS. JOURNAL OF SERVICE RESEARCH, 4(2), 45-45. SID. https://sid.ir/paper/595675/en

Vancouver: Copy

PALANISAMY R.. IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS. JOURNAL OF SERVICE RESEARCH[Internet]. 2005;4(2):45-45. Available from: https://sid.ir/paper/595675/en

IEEE: Copy

R. PALANISAMY, “IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS,” JOURNAL OF SERVICE RESEARCH, vol. 4, no. 2, pp. 45–45, 2005, [Online]. Available: https://sid.ir/paper/595675/en

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