REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS

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ROUSTA AHMAD; ABOU ALFAZLI SEYED ABOU ALFAZL; GHORBANI H.

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Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2009 | Volume:1 | Issue:2 Page(s): 51-66

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Information Journal Paper

Title

REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS

Author(s)

ROUSTA AHMAD | ABOU ALFAZLI SEYED ABOU ALFAZL | GHORBANI H. | Issue Writer Certificate

Keywords

INTERNET ADVERTISEMENTSQ2

RELIANCEQ2

AVOIDANCE MEDIATION EFFECTQ3

Abstract

The purpose of this research is to find the reasons of users’ avoidance from INTERNET ADVERTISEMENTS. In this research it has been reviewed about the ideas of 100 people sample of Internet users via Tehran city by using a 19 items questionnaire. The result of research .has shown that no RELIANCE on INTERNET ADVERTISEMENTS has mediation effect on the relation between 'perceived obstacles of purpose and behavioral avoidance changes Lp<0.001, B=0,570) and it has included 22% of behavioral avoidance changes of INTERNET ADVERTISEMENTS. The perceived obstacle of purpose has negative effect or behavioral avoidance of INTERNET ADVERTISEMENTS. (P<0.001, B=-0.481).T student test also confirmed the mediation of unreliance which the score of behavioral avoidance from INTERNET ADVERTISEMENTS in the group of low unreliance (high RELIANCE) (t=3.04, P<0.001). This research is functional as the view point of purpose and it is descriptive and measurable in the point of method. Different statistical tests specially hierarchical regression, have been used in studying the results and conclusions.

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APA: Copy

ROUSTA, AHMAD, GHORBANI, H., & ABOU ALFAZLI, SEYED ABOU ALFAZL. (2009). REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 1(2), 51-66. SID. https://sid.ir/paper/140414/en

Vancouver: Copy

ROUSTA AHMAD, GHORBANI H., ABOU ALFAZLI SEYED ABOU ALFAZL. REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2009;1(2):51-66. Available from: https://sid.ir/paper/140414/en

IEEE: Copy

AHMAD ROUSTA, H. GHORBANI, and SEYED ABOU ALFAZL ABOU ALFAZLI, “REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 1, no. 2, pp. 51–66, 2009, [Online]. Available: https://sid.ir/paper/140414/en

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