HOW TO DELIGHT YOUR CUSTOMERS

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MATZLER KURT

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Journal Paper

Paper Information

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT Year:1996 | Volume:5 | Issue:2 Page(s): 6-18

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Information Journal Paper

Title

HOW TO DELIGHT YOUR CUSTOMERS

Author(s)

MATZLER KURT | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL

References

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Cite

APA: Copy

MATZLER, KURT. (1996). HOW TO DELIGHT YOUR CUSTOMERS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 5(2), 6-18. SID. https://sid.ir/paper/595755/en

Vancouver: Copy

MATZLER KURT. HOW TO DELIGHT YOUR CUSTOMERS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 1996;5(2):6-18. Available from: https://sid.ir/paper/595755/en

IEEE: Copy

KURT MATZLER, “HOW TO DELIGHT YOUR CUSTOMERS,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 5, no. 2, pp. 6–18, 1996, [Online]. Available: https://sid.ir/paper/595755/en

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