IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL

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TAHERIKIA FRIZ; FAKHARIAN MEYSAM; LAJEVARDI MASOUD

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Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2011 | Volume:8 | Issue:22 Page(s): 67-81

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Title

IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL

Author(s)

TAHERIKIA FRIZ | FAKHARIAN MEYSAM | LAJEVARDI MASOUD | Issue Writer Certificate

Keywords

MARKETINGQ2

CUSTOMER SATISFACTIONQ2

KANO MODELQ2

BASIC QUALITYQ2

PERFORMANCE QUALITYQ2

EXCITEMENT QUALITYQ2

Abstract

No organization will survive without customer. Customer is a reason for resistance. Most organization use satisfaction for holding customer. This research intends to explorer and rank variables that affect CUSTOMER SATISFACTION with use Kano’s model. It is focused on washer industry and washer powder in particular. The method for sampling is cluster and we use questionnaire to collect data. Morgan table was used to estimate sample. The outcomes show that standard tag in foundation group, cleaning in function group and price utilization in motive group is prominence.

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APA: Copy

TAHERIKIA, FRIZ, FAKHARIAN, MEYSAM, & LAJEVARDI, MASOUD. (2011). IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(22), 67-81. SID. https://sid.ir/paper/151341/en

Vancouver: Copy

TAHERIKIA FRIZ, FAKHARIAN MEYSAM, LAJEVARDI MASOUD. IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2011;8(22):67-81. Available from: https://sid.ir/paper/151341/en

IEEE: Copy

FRIZ TAHERIKIA, MEYSAM FAKHARIAN, and MASOUD LAJEVARDI, “IDENTIFICATION AND PRIORITIZATION OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION FOR ABC POWDER PRODUCT OF KONDOR COMPANY USING KANO’S MODEL,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 22, pp. 67–81, 2011, [Online]. Available: https://sid.ir/paper/151341/en

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