LEVERAGING THE CORPORATE BRAND

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AAKER DAVID A.

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Journal Paper

Paper Information

Journal: CALIFORNIA MANAGEMENT REVIEW Year:2004 | Volume:46 | Issue:3 Page(s): 6-18

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Information Journal Paper

Title

LEVERAGING THE CORPORATE BRAND

Author(s)

AAKER DAVID A. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES

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APA: Copy

AAKER, DAVID A.. (2004). LEVERAGING THE CORPORATE BRAND. CALIFORNIA MANAGEMENT REVIEW, 46(3), 6-18. SID. https://sid.ir/paper/595775/en

Vancouver: Copy

AAKER DAVID A.. LEVERAGING THE CORPORATE BRAND. CALIFORNIA MANAGEMENT REVIEW[Internet]. 2004;46(3):6-18. Available from: https://sid.ir/paper/595775/en

IEEE: Copy

DAVID A. AAKER, “LEVERAGING THE CORPORATE BRAND,” CALIFORNIA MANAGEMENT REVIEW, vol. 46, no. 3, pp. 6–18, 2004, [Online]. Available: https://sid.ir/paper/595775/en

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