THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES

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JALALI SEYED MAHDI; KHEYRI BAHRAM; KHADEM MOJGAN

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Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2012 | Volume:8 | Issue:24 Page(s): 59-69

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Information Journal Paper

Title

THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES

Author(s)

JALALI SEYED MAHDI | KHEYRI BAHRAM | KHADEM MOJGAN | Issue Writer Certificate

Keywords

BRAND LOYALTYQ2

REPURCHASE INTENSIONQ2

PERCEIVED QUALITYQ2

PERCEIVED VALUEQ2

PERCEIVED EQUITYQ2

BRAND SATISFACTIONQ1

CONTINUANCE COMMITMENTQ2

AFFECTIVE COMMITMENTQ2

Abstract

The present research was organized to design and explain a model of BRAND LOYALTY and REPURCHASE INTENSIONs, and recognizing the effective and ineffective factors in Iranian consumers. Research variables were measured by a pretest and a main test utilizing two questionnaires. Making sure the measurement tool is reliable and valid, it was distributed among a sample consisted of 400 shoppers of home appliances in three main markets of home appliances through exploratory and confirmatory factor analysis methods. The approach used in the current research is survey-correlation and definitely based on the structural equations. Finally, the comprehensive model of BRAND LOYALTY and REPURCHASE INTENSIONs demonstrated that the PERCEIVED QUALITY, PERCEIVED VALUE and PERCEIVED EQUITY as independent variables; BRAND SATISFACTION, effective commitment and CONTINUANCE COMMITMENT as moderator variables had an effect on the loyalty and REPURCHASE INTENSION.

Cites

STUDYING THE RELATIONSHIP BETWEEN BRAND AND CONSUMER (CASE STUDY: ELECTRICAL HOME APPLIANCE)

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APA: Copy

JALALI, SEYED MAHDI, KHEYRI, BAHRAM, & KHADEM, MOJGAN. (2012). THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(24), 59-69. SID. https://sid.ir/paper/151444/en

Vancouver: Copy

JALALI SEYED MAHDI, KHEYRI BAHRAM, KHADEM MOJGAN. THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2012;8(24):59-69. Available from: https://sid.ir/paper/151444/en

IEEE: Copy

SEYED MAHDI JALALI, BAHRAM KHEYRI, and MOJGAN KHADEM, “THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 24, pp. 59–69, 2012, [Online]. Available: https://sid.ir/paper/151444/en

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