THE TWO SIDES OF ATTITUDINAL COMMITMENT: THE EFFECT OF CALCULATIVE AND LOYALTY COMMITMENT ON ENFORCEMENT MECHANISMS IN DISTRIBUTION CHANNELS

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GILLILAND D.; BELLO D.

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Journal Paper

Paper Information

Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Year:2002 | Volume:30 | Issue:1 Page(s): 24-43

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Title

THE TWO SIDES OF ATTITUDINAL COMMITMENT: THE EFFECT OF CALCULATIVE AND LOYALTY COMMITMENT ON ENFORCEMENT MECHANISMS IN DISTRIBUTION CHANNELS

Author(s)

GILLILAND D. | BELLO D. | Issue Writer Certificate

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Abstract

Cites

THE FACTORS AFFECTING BRAND LOYALTY AND REPURCHASE INTENSIONS IN IRANIAN CONSUMERS A CASE STUDY OF HOME APPLIANCES

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APA: Copy

GILLILAND, D., & BELLO, D.. (2002). THE TWO SIDES OF ATTITUDINAL COMMITMENT: THE EFFECT OF CALCULATIVE AND LOYALTY COMMITMENT ON ENFORCEMENT MECHANISMS IN DISTRIBUTION CHANNELS. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 30(1), 24-43. SID. https://sid.ir/paper/595779/en

Vancouver: Copy

GILLILAND D., BELLO D.. THE TWO SIDES OF ATTITUDINAL COMMITMENT: THE EFFECT OF CALCULATIVE AND LOYALTY COMMITMENT ON ENFORCEMENT MECHANISMS IN DISTRIBUTION CHANNELS. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2002;30(1):24-43. Available from: https://sid.ir/paper/595779/en

IEEE: Copy

D. GILLILAND, and D. BELLO, “THE TWO SIDES OF ATTITUDINAL COMMITMENT: THE EFFECT OF CALCULATIVE AND LOYALTY COMMITMENT ON ENFORCEMENT MECHANISMS IN DISTRIBUTION CHANNELS,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 30, no. 1, pp. 24–43, 2002, [Online]. Available: https://sid.ir/paper/595779/en

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