Information Journal Paper
APA:
CopyGILLILAND, DAVID I., & JOHNSTON, WESLEY J.. (1997). TOWARD A MODEL OF BUSINESSTO-BUSINESS MARKETING COMMUNICATIONS EFFECTS. INDUSTRIAL MARKETING MANAGEMENT, 26(1), 15-29. SID. https://sid.ir/paper/596442/en
Vancouver:
CopyGILLILAND DAVID I., JOHNSTON WESLEY J.. TOWARD A MODEL OF BUSINESSTO-BUSINESS MARKETING COMMUNICATIONS EFFECTS. INDUSTRIAL MARKETING MANAGEMENT[Internet]. 1997;26(1):15-29. Available from: https://sid.ir/paper/596442/en
IEEE:
CopyDAVID I. GILLILAND, and WESLEY J. JOHNSTON, “TOWARD A MODEL OF BUSINESSTO-BUSINESS MARKETING COMMUNICATIONS EFFECTS,” INDUSTRIAL MARKETING MANAGEMENT, vol. 26, no. 1, pp. 15–29, 1997, [Online]. Available: https://sid.ir/paper/596442/en