A CUSTOMER RELATIONSHIP MANAGEMENT ROADMAP: WHAT IS KNOWN, POTENTIAL PITFALLS, AND WHERE TO GO

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BOULDING W.; STAELIN R.; EHROT M.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:2005 | Volume:69 | Issue:4 Page(s): 155-166

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Information Journal Paper

Title

A CUSTOMER RELATIONSHIP MANAGEMENT ROADMAP: WHAT IS KNOWN, POTENTIAL PITFALLS, AND WHERE TO GO

Author(s)

BOULDING W. | STAELIN R. | EHROT M. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

THE STRATEGY FORMULATION FOR CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM WITH BALANCE SCORE CARD APPROACH (CRM SCORE CARD) IN SAPCO COMPANY
ASSESSMENT OF CRITICAL FACTORS IN SUCCESSFUL IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN PRIVATE BANKING USING ANALYTIC HIERARCHY PROCESS MODEL

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APA: Copy

BOULDING, W., STAELIN, R., & EHROT, M.. (2005). A CUSTOMER RELATIONSHIP MANAGEMENT ROADMAP: WHAT IS KNOWN, POTENTIAL PITFALLS, AND WHERE TO GO. JOURNAL OF MARKETING, 69(4), 155-166. SID. https://sid.ir/paper/597029/en

Vancouver: Copy

BOULDING W., STAELIN R., EHROT M.. A CUSTOMER RELATIONSHIP MANAGEMENT ROADMAP: WHAT IS KNOWN, POTENTIAL PITFALLS, AND WHERE TO GO. JOURNAL OF MARKETING[Internet]. 2005;69(4):155-166. Available from: https://sid.ir/paper/597029/en

IEEE: Copy

W. BOULDING, R. STAELIN, and M. EHROT, “A CUSTOMER RELATIONSHIP MANAGEMENT ROADMAP: WHAT IS KNOWN, POTENTIAL PITFALLS, AND WHERE TO GO,” JOURNAL OF MARKETING, vol. 69, no. 4, pp. 155–166, 2005, [Online]. Available: https://sid.ir/paper/597029/en

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