Information Journal Paper
APA:
CopyAGARWAL, M.K., & RAO, V.R.. (1996). AN EMPIRICAL COMPARISON OF CONSUMER-BASED MEASURES OF BRAND EQUITY. MARKETING LETTERS, 7(3), 237-247. SID. https://sid.ir/paper/601528/en
Vancouver:
CopyAGARWAL M.K., RAO V.R.. AN EMPIRICAL COMPARISON OF CONSUMER-BASED MEASURES OF BRAND EQUITY. MARKETING LETTERS[Internet]. 1996;7(3):237-247. Available from: https://sid.ir/paper/601528/en
IEEE:
CopyM.K. AGARWAL, and V.R. RAO, “AN EMPIRICAL COMPARISON OF CONSUMER-BASED MEASURES OF BRAND EQUITY,” MARKETING LETTERS, vol. 7, no. 3, pp. 237–247, 1996, [Online]. Available: https://sid.ir/paper/601528/en