BRAND EQUITY VALUATION: A GLOBAL PERSPECTIVE

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MOTAMENI R.; SHAHROKHI M.

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Journal Paper

Paper Information

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT Year:1998 | Volume:7 | Issue:4 Page(s): 275-290

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Information Journal Paper

Title

BRAND EQUITY VALUATION: A GLOBAL PERSPECTIVE

Author(s)

MOTAMENI R. | SHAHROKHI M. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
COUNTRY OF ORIGIN IMAGE AND BRAND EQUITY FORMATION OF ELECTRONIC GOODS
BRAND EQUITY AND ITS EFFECTIVE FACTOR FROM CONSUMER PERSPECTIVE (OFFERING AN ANALYTICAL MODEL)

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APA: Copy

MOTAMENI, R., & SHAHROKHI, M.. (1998). BRAND EQUITY VALUATION: A GLOBAL PERSPECTIVE. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 7(4), 275-290. SID. https://sid.ir/paper/601959/en

Vancouver: Copy

MOTAMENI R., SHAHROKHI M.. BRAND EQUITY VALUATION: A GLOBAL PERSPECTIVE. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 1998;7(4):275-290. Available from: https://sid.ir/paper/601959/en

IEEE: Copy

R. MOTAMENI, and M. SHAHROKHI, “BRAND EQUITY VALUATION: A GLOBAL PERSPECTIVE,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 7, no. 4, pp. 275–290, 1998, [Online]. Available: https://sid.ir/paper/601959/en

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