STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KARBASIVAR ALIREZA; TAHERIKIA FRIZ; BANDPEY ALI

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2012 | Volume:8 | Issue:24 Page(s): 29-43

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

2,542

Download:

Cites:

Information Journal Paper

Title

STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY

Author(s)

KARBASIVAR ALIREZA | TAHERIKIA FRIZ | BANDPEY ALI | Issue Writer Certificate

Keywords

BRANDQ1

SPECIAL VALUEQ2

DAVID AQ2

MARKETING MIXTUREQ2

Abstract

Mostly, BRANDs are being considered as a differential between competitive proposals in marketing. BRAND is important for an organization to be successful. So, strategically, BRANDs management is of great importance in all companies. BRAND is a basic asset of any company. BRAND equity can indicate a price variation comparing a strong BRAND to a weak BRAND. Also, BRAND equity, indirectly, can increase corporation’s valuation by supporting customers. BRAND equity and customer value could establish value for company through increasing marketing effectiveness, loyalty to BRAND, rate of interest, BRAND extension, business leverage, competitive preference. There are researches which have studied concerning how marketing measures increase or decrease BRAND equity. However, this paper is going to study the interrelation of marketing factors and BRAND equity to find out how these marketing activities can increase or decrease the typical value of the BRAND.

Cites

No record.

References

Cite

APA: Copy

KARBASIVAR, ALIREZA, TAHERIKIA, FRIZ, & BANDPEY, ALI. (2012). STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(24), 29-43. SID. https://sid.ir/paper/151449/en

Vancouver: Copy

KARBASIVAR ALIREZA, TAHERIKIA FRIZ, BANDPEY ALI. STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2012;8(24):29-43. Available from: https://sid.ir/paper/151449/en

IEEE: Copy

ALIREZA KARBASIVAR, FRIZ TAHERIKIA, and ALI BANDPEY, “STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 24, pp. 29–43, 2012, [Online]. Available: https://sid.ir/paper/151449/en

Related Journal Papers