RELATIONSHIP MARKETING IN THE FINANCIAL SERVICES INDUSTRY: THE IMPORTANCE OF CUSTOMER EDUCATION, PARTICIPATION AND PROBLEM MANAGEMENT FOR CUSTOMER LOYALTY

EISINGERICH, A.B., & BELL, S.J.. (2006). RELATIONSHIP MARKETING IN THE FINANCIAL SERVICES INDUSTRY: THE IMPORTANCE OF CUSTOMER EDUCATION, PARTICIPATION AND PROBLEM MANAGEMENT FOR CUSTOMER LOYALTY. JOURNAL OF FINANCIAL SERVICES MARKETING, 10(4), 86-97. SID. https://sid.ir/paper/603154/en

EISINGERICH A.B., BELL S.J.. RELATIONSHIP MARKETING IN THE FINANCIAL SERVICES INDUSTRY: THE IMPORTANCE OF CUSTOMER EDUCATION, PARTICIPATION AND PROBLEM MANAGEMENT FOR CUSTOMER LOYALTY. JOURNAL OF FINANCIAL SERVICES MARKETING[Internet]. 2006;10(4):86-97. Available from: https://sid.ir/paper/603154/en

A.B. EISINGERICH, and S.J. BELL, “RELATIONSHIP MARKETING IN THE FINANCIAL SERVICES INDUSTRY: THE IMPORTANCE OF CUSTOMER EDUCATION, PARTICIPATION AND PROBLEM MANAGEMENT FOR CUSTOMER LOYALTY,” JOURNAL OF FINANCIAL SERVICES MARKETING, vol. 10, no. 4, pp. 86–97, 2006, [Online]. Available: https://sid.ir/paper/603154/en