MARKETING STRATEGY DETERMINANTS OF EXPORT PERFORMANCE: A META-ANALYSIS

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LEONIDOU L.; KATSIKEAS C.

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS RESEARCH Year:2002 | Volume:55 | Issue:1 Page(s): 92-102

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Information Journal Paper

Title

MARKETING STRATEGY DETERMINANTS OF EXPORT PERFORMANCE: A META-ANALYSIS

Author(s)

LEONIDOU L. | KATSIKEAS C. | Issue Writer Certificate

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Abstract

Cites

DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

LEONIDOU, L., & KATSIKEAS, C.. (2002). MARKETING STRATEGY DETERMINANTS OF EXPORT PERFORMANCE: A META-ANALYSIS. JOURNAL OF BUSINESS RESEARCH, 55(1), 92-102. SID. https://sid.ir/paper/603473/en

Vancouver: Copy

LEONIDOU L., KATSIKEAS C.. MARKETING STRATEGY DETERMINANTS OF EXPORT PERFORMANCE: A META-ANALYSIS. JOURNAL OF BUSINESS RESEARCH[Internet]. 2002;55(1):92-102. Available from: https://sid.ir/paper/603473/en

IEEE: Copy

L. LEONIDOU, and C. KATSIKEAS, “MARKETING STRATEGY DETERMINANTS OF EXPORT PERFORMANCE: A META-ANALYSIS,” JOURNAL OF BUSINESS RESEARCH, vol. 55, no. 1, pp. 92–102, 2002, [Online]. Available: https://sid.ir/paper/603473/en

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