Information Journal Paper
APA:
CopySIMON, C.J., & SULLIVAN, M.W.. (1993). THE MEASUREMENTS AND DETERMINANTS OF BRAND EQUITY: A FINANCIAL APPROACH. MARKETING SCIENCE, 12(1), 28-52. SID. https://sid.ir/paper/603924/en
Vancouver:
CopySIMON C.J., SULLIVAN M.W.. THE MEASUREMENTS AND DETERMINANTS OF BRAND EQUITY: A FINANCIAL APPROACH. MARKETING SCIENCE[Internet]. 1993;12(1):28-52. Available from: https://sid.ir/paper/603924/en
IEEE:
CopyC.J. SIMON, and M.W. SULLIVAN, “THE MEASUREMENTS AND DETERMINANTS OF BRAND EQUITY: A FINANCIAL APPROACH,” MARKETING SCIENCE, vol. 12, no. 1, pp. 28–52, 1993, [Online]. Available: https://sid.ir/paper/603924/en