Information Journal Paper
APA:
CopyBAYON, T., GUTSCHE, J., & BAUER, H.. (2002). CUSTOMER EQUITY MARKETING: TOUCHING THE INTANGIBLE. EUROPEAN MANAGEMENT JOURNAL, 20(3), 213-222. SID. https://sid.ir/paper/608963/en
Vancouver:
CopyBAYON T., GUTSCHE J., BAUER H.. CUSTOMER EQUITY MARKETING: TOUCHING THE INTANGIBLE. EUROPEAN MANAGEMENT JOURNAL[Internet]. 2002;20(3):213-222. Available from: https://sid.ir/paper/608963/en
IEEE:
CopyT. BAYON, J. GUTSCHE, and H. BAUER, “CUSTOMER EQUITY MARKETING: TOUCHING THE INTANGIBLE,” EUROPEAN MANAGEMENT JOURNAL, vol. 20, no. 3, pp. 213–222, 2002, [Online]. Available: https://sid.ir/paper/608963/en