DEVELOP A FRAMEWORK FOR SELECTION OF INTERMEDIARY IN MARKETING CHANNEL

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IRANI HAMID REZA; SHAHANAGHI KAMRAN; JANDAGHI GHOLAMREZA

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Journal: Interdisciplinary Journal of Management Studies Year:2011 | Volume:4 | Issue:1 Page(s): 25-42

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Information Journal Paper

Title

DEVELOP A FRAMEWORK FOR SELECTION OF INTERMEDIARY IN MARKETING CHANNEL

Author(s)

IRANI HAMID REZA | SHAHANAGHI KAMRAN | JANDAGHI GHOLAMREZA | Issue Writer Certificate

Keywords

MARKETING CHANNEL

DISTRIBUTION CHANNEL

CHANNEL DESIGN

SELECTION CRITERIA

CHANNEL MEMBERS

INTERMEDIARY SELECTION

Abstract

This study seeks to examine how a company can select the best intermediary for its MARKETING CHANNELs with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry is described to illustrate the value of the framework. It is possible to apply the theoretical framework to select the intermediary for any industry or country. However, there might be possible location-specific or industry-specific limitations. Moreover, the framework has proved to be useful in improving the selection of the intermediary in MARKETING CHANNEL. This is a notable and promising side-effect of the exploratory study, at least from a managerial point of view.

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References

A MODEL FOR THE DISTRIBUTION CHANNELS PLANNING PROCESS

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APA: Copy

IRANI, HAMID REZA, SHAHANAGHI, KAMRAN, & JANDAGHI, GHOLAMREZA. (2011). DEVELOP A FRAMEWORK FOR SELECTION OF INTERMEDIARY IN MARKETING CHANNEL. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 4(1), 25-42. SID. https://sid.ir/paper/609530/en

Vancouver: Copy

IRANI HAMID REZA, SHAHANAGHI KAMRAN, JANDAGHI GHOLAMREZA. DEVELOP A FRAMEWORK FOR SELECTION OF INTERMEDIARY IN MARKETING CHANNEL. IRANIAN JOURNAL OF MANAGEMENT STUDIES[Internet]. 2011;4(1):25-42. Available from: https://sid.ir/paper/609530/en

IEEE: Copy

HAMID REZA IRANI, KAMRAN SHAHANAGHI, and GHOLAMREZA JANDAGHI, “DEVELOP A FRAMEWORK FOR SELECTION OF INTERMEDIARY IN MARKETING CHANNEL,” IRANIAN JOURNAL OF MANAGEMENT STUDIES, vol. 4, no. 1, pp. 25–42, 2011, [Online]. Available: https://sid.ir/paper/609530/en

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