Information Journal Paper
APA:
CopyYOO, BOONGHEE, & DONTHU, NAVEEN. (2007). TESTING CROSS-CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 16(1), 38-48. SID. https://sid.ir/paper/610022/en
Vancouver:
CopyYOO BOONGHEE, DONTHU NAVEEN. TESTING CROSS-CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 2007;16(1):38-48. Available from: https://sid.ir/paper/610022/en
IEEE:
CopyBOONGHEE YOO, and NAVEEN DONTHU, “TESTING CROSS-CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 16, no. 1, pp. 38–48, 2007, [Online]. Available: https://sid.ir/paper/610022/en