UNDERSTANDING RELATIONSHIP MARKETING OUTCOMES: AN INTEGRATION OF RELATIONAL BENEFITS AND RELATIONSHIP QUALITY

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HENNIG THURAU T.; GWINNER K.P.

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Journal Paper

Paper Information

Journal: JOURNAL OF SERVICE RESEARCH Year:2002 | Volume:4 | Issue:- Page(s): 230-247

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Title

UNDERSTANDING RELATIONSHIP MARKETING OUTCOMES: AN INTEGRATION OF RELATIONAL BENEFITS AND RELATIONSHIP QUALITY

Author(s)

HENNIG THURAU T. | GWINNER K.P. | Issue Writer Certificate

Keywords

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Abstract

Cites

EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS
EFFECT OF SALESPERSON PROFESSIONAL ETHICS IN STABLE RELATIONSHIP BETWEEN CUSTOMER AND ORGANIZATION (ATLAS COPCO COMPANY AS A CASE STUDY)

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APA: Copy

HENNIG THURAU, T., & GWINNER, K.P.. (2002). UNDERSTANDING RELATIONSHIP MARKETING OUTCOMES: AN INTEGRATION OF RELATIONAL BENEFITS AND RELATIONSHIP QUALITY. JOURNAL OF SERVICE RESEARCH, 4(-), 230-247. SID. https://sid.ir/paper/610182/en

Vancouver: Copy

HENNIG THURAU T., GWINNER K.P.. UNDERSTANDING RELATIONSHIP MARKETING OUTCOMES: AN INTEGRATION OF RELATIONAL BENEFITS AND RELATIONSHIP QUALITY. JOURNAL OF SERVICE RESEARCH[Internet]. 2002;4(-):230-247. Available from: https://sid.ir/paper/610182/en

IEEE: Copy

T. HENNIG THURAU, and K.P. GWINNER, “UNDERSTANDING RELATIONSHIP MARKETING OUTCOMES: AN INTEGRATION OF RELATIONAL BENEFITS AND RELATIONSHIP QUALITY,” JOURNAL OF SERVICE RESEARCH, vol. 4, no. -, pp. 230–247, 2002, [Online]. Available: https://sid.ir/paper/610182/en

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