EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS

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SEYED JAVADAIN SEYED REZA; BARARI MOJTABA; ALAHYARI ASHKAN

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Journal: New Marketing Research Journal Year:2012 | Volume:1 | Issue:3 Page(s): 129-144

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Information Journal Paper

Title

EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS

Author(s)

SEYED JAVADAIN SEYED REZA | BARARI MOJTABA | ALAHYARI ASHKAN | Issue Writer Certificate

Keywords

RELATIONAL BENEFITSQ2

RELATIONSHIP QUALITYQ1

WORD OF MOUTHQ1

BANK INDUSTRYQ1

Abstract

In this study, the advantage of long term relationship between employee and customer and its influence on positive behavioral outcomes for organization have been investigated. This study is a descriptive study which has been conducted through a survey. The research population includes 405 customers of four banks of Melli, Mellat, Saderat and Parsian. After data collection, the data has been analyzed using Structural Equations Modeling and Lisrel software. The findings indicate that confidence, social benefits and respect benefits have positive and significant influence on RELATIONSHIP QUALITY, while special treatment benefits has not a significant influence on RELATIONSHIP QUALITY. Also, RELATIONSHIP QUALITY has had a positive and significant influence on WORD OF MOUTH communication. The research findings have been analyzed in each bank.

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APA: Copy

SEYED JAVADAIN, SEYED REZA, BARARI, MOJTABA, & ALAHYARI, ASHKAN. (2012). EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS. NEW MARKETING RESEARCH JOURNAL, 1(3), 129-144. SID. https://sid.ir/paper/194683/en

Vancouver: Copy

SEYED JAVADAIN SEYED REZA, BARARI MOJTABA, ALAHYARI ASHKAN. EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;1(3):129-144. Available from: https://sid.ir/paper/194683/en

IEEE: Copy

SEYED REZA SEYED JAVADAIN, MOJTABA BARARI, and ASHKAN ALAHYARI, “EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS,” NEW MARKETING RESEARCH JOURNAL, vol. 1, no. 3, pp. 129–144, 2012, [Online]. Available: https://sid.ir/paper/194683/en

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