ONLINE ADVERTISING EFFECTIVENESS: A CROSS-CULTURAL COMPARISON

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BRETTEL M.; SPIKER ATTIG A.

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Journal Paper

Paper Information

Journal: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING Year:2010 | Volume:4 | Issue:3 Page(s): 176-196

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Information Journal Paper

Title

ONLINE ADVERTISING EFFECTIVENESS: A CROSS-CULTURAL COMPARISON

Author(s)

BRETTEL M. | SPIKER ATTIG A. | Issue Writer Certificate

Keywords

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Abstract

Cites

INVESTIGATING THE INFLUENCE OF PERCEIVED VALUE ON USERS' ATTITUDES TOWARD INTERNET ADVERTISEMENTS

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APA: Copy

BRETTEL, M., & SPIKER ATTIG, A.. (2010). ONLINE ADVERTISING EFFECTIVENESS: A CROSS-CULTURAL COMPARISON. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 4(3), 176-196. SID. https://sid.ir/paper/610524/en

Vancouver: Copy

BRETTEL M., SPIKER ATTIG A.. ONLINE ADVERTISING EFFECTIVENESS: A CROSS-CULTURAL COMPARISON. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING[Internet]. 2010;4(3):176-196. Available from: https://sid.ir/paper/610524/en

IEEE: Copy

M. BRETTEL, and A. SPIKER ATTIG, “ONLINE ADVERTISING EFFECTIVENESS: A CROSS-CULTURAL COMPARISON,” JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, vol. 4, no. 3, pp. 176–196, 2010, [Online]. Available: https://sid.ir/paper/610524/en

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