BANNER ADVERTISEMENT PRICING, MEASUREMENT, AND PRETESTING PRACTICES: PERSPECTIVES FROM INTERACTIVE AGENCIES

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SHEN F.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING Year:2002 | Volume:31 | Issue:3 Page(s): 45-160

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Information Journal Paper

Title

BANNER ADVERTISEMENT PRICING, MEASUREMENT, AND PRETESTING PRACTICES: PERSPECTIVES FROM INTERACTIVE AGENCIES

Author(s)

SHEN F. | Issue Writer Certificate

Keywords

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Abstract

Cites

MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS

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APA: Copy

SHEN, F.. (2002). BANNER ADVERTISEMENT PRICING, MEASUREMENT, AND PRETESTING PRACTICES: PERSPECTIVES FROM INTERACTIVE AGENCIES. JOURNAL OF ADVERTISING, 31(3), 45-160. SID. https://sid.ir/paper/616496/en

Vancouver: Copy

SHEN F.. BANNER ADVERTISEMENT PRICING, MEASUREMENT, AND PRETESTING PRACTICES: PERSPECTIVES FROM INTERACTIVE AGENCIES. JOURNAL OF ADVERTISING[Internet]. 2002;31(3):45-160. Available from: https://sid.ir/paper/616496/en

IEEE: Copy

F. SHEN, “BANNER ADVERTISEMENT PRICING, MEASUREMENT, AND PRETESTING PRACTICES: PERSPECTIVES FROM INTERACTIVE AGENCIES,” JOURNAL OF ADVERTISING, vol. 31, no. 3, pp. 45–160, 2002, [Online]. Available: https://sid.ir/paper/616496/en

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