MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BEHBOUDI M.; ABEDINI KOSHKSARAY A.; JALILVAND SHIRKHANI TABAR M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2013 | Volume:8 | Issue:18 Page(s): 21-46

Download Full-Text

Persian Verion

View:

1,878

Download:

Cites:

Information Journal Paper

Title

MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS

Author(s)

BEHBOUDI M. | ABEDINI KOSHKSARAY A. | JALILVAND SHIRKHANI TABAR M. | Issue Writer Certificate

Keywords

MOBILE-BANKING ADOPTIONQ2

PERCEIVED RISKQ1

PERCEIVED CREDIBILITYQ2

PERCEIVED USEFULNESSQ2

Abstract

This study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the factors affecting the adoption of mobile banking. This study builds a comprehensive theoretical model explaining mobile banking adoption. A survey was adminstered to validate critical factors in Iran. 361 students participated in this study. The SEM techniques used to incorporate the construct validity and testing the hypotheses. The AMOS software was used to analyze the statistics. We examined eight latent variables of PERCEIVED USEFULNESS, perceived ease of use, need for interaction, PERCEIVED RISK, perceived cost, compatibility with life style, PERCEIVED CREDIBILITY and trust. We found that these constructs successfully explain adoption of mobile banking among Iranian clients. Adaptation with life style and trust are found to be the most significant antecedents explaining the adoption of mobile banking. The present research is the first study using Structural Equation Modeling in order to test MB in Iran. Moreover, we examined eight variables which in comparison to previous study that used four or five variables, show more variance.

Cites

No record.

References

Cite

APA: Copy

BEHBOUDI, M., ABEDINI KOSHKSARAY, A., & JALILVAND SHIRKHANI TABAR, M.. (2013). MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS. JOURNAL OF MARKETING MANAGEMENT, 8(18), 21-46. SID. https://sid.ir/paper/218840/en

Vancouver: Copy

BEHBOUDI M., ABEDINI KOSHKSARAY A., JALILVAND SHIRKHANI TABAR M.. MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2013;8(18):21-46. Available from: https://sid.ir/paper/218840/en

IEEE: Copy

M. BEHBOUDI, A. ABEDINI KOSHKSARAY, and M. JALILVAND SHIRKHANI TABAR, “MOBILE-BANKING ADOPTION BY IRANIAN BANK CLIENTS,” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 18, pp. 21–46, 2013, [Online]. Available: https://sid.ir/paper/218840/en

Related Journal Papers