Information Journal Paper
APA:
CopyMAZZAROL, T.C., SWEENEY, J., & SOUTAR, G.N.. (2007). CONCEPTUALIZING WORD-OF-MOUTH ACTIVITY, TRIGGERS AND CONDITIONS: AN EXPLORATORY STUDY. EUROPEAN JOURNAL OF MARKETING, 41(11-12), 1475-1494. SID. https://sid.ir/paper/616567/en
Vancouver:
CopyMAZZAROL T.C., SWEENEY J., SOUTAR G.N.. CONCEPTUALIZING WORD-OF-MOUTH ACTIVITY, TRIGGERS AND CONDITIONS: AN EXPLORATORY STUDY. EUROPEAN JOURNAL OF MARKETING[Internet]. 2007;41(11-12):1475-1494. Available from: https://sid.ir/paper/616567/en
IEEE:
CopyT.C. MAZZAROL, J. SWEENEY, and G.N. SOUTAR, “CONCEPTUALIZING WORD-OF-MOUTH ACTIVITY, TRIGGERS AND CONDITIONS: AN EXPLORATORY STUDY,” EUROPEAN JOURNAL OF MARKETING, vol. 41, no. 11-12, pp. 1475–1494, 2007, [Online]. Available: https://sid.ir/paper/616567/en