Information Journal Paper
APA:
CopyMUNZO, T.. (2004). BRAND METRICS: GAUGING AND LINKING BRANDS WITH BUSINESS PERFORMANCE. JOURNAL OF BRAND MANAGEMENT, 11(5), 381-387. SID. https://sid.ir/paper/618398/en
Vancouver:
CopyMUNZO T.. BRAND METRICS: GAUGING AND LINKING BRANDS WITH BUSINESS PERFORMANCE. JOURNAL OF BRAND MANAGEMENT[Internet]. 2004;11(5):381-387. Available from: https://sid.ir/paper/618398/en
IEEE:
CopyT. MUNZO, “BRAND METRICS: GAUGING AND LINKING BRANDS WITH BUSINESS PERFORMANCE,” JOURNAL OF BRAND MANAGEMENT, vol. 11, no. 5, pp. 381–387, 2004, [Online]. Available: https://sid.ir/paper/618398/en