DEVELOPING AND VALIDATING MEASURES OF FACETS OF CUSTOMER-BASED BRAND EQUITY

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NETEMEYER R.G.

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS RESEARCH Year:2004 | Volume:57 | Issue:2 Page(s): 209-224

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Information Journal Paper

Title

DEVELOPING AND VALIDATING MEASURES OF FACETS OF CUSTOMER-BASED BRAND EQUITY

Author(s)

NETEMEYER R.G. | Issue Writer Certificate

Keywords

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Abstract

Cites

SERVICE BRAND EQUITY AND CUSTOMERS BUYING BEHAVIOR
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
بررسی تاثیر تجربیات برند بر تمایل به پرداخت بالاتر

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APA: Copy

NETEMEYER, R.G.. (2004). DEVELOPING AND VALIDATING MEASURES OF FACETS OF CUSTOMER-BASED BRAND EQUITY. JOURNAL OF BUSINESS RESEARCH, 57(2), 209-224. SID. https://sid.ir/paper/618399/en

Vancouver: Copy

NETEMEYER R.G.. DEVELOPING AND VALIDATING MEASURES OF FACETS OF CUSTOMER-BASED BRAND EQUITY. JOURNAL OF BUSINESS RESEARCH[Internet]. 2004;57(2):209-224. Available from: https://sid.ir/paper/618399/en

IEEE: Copy

R.G. NETEMEYER, “DEVELOPING AND VALIDATING MEASURES OF FACETS OF CUSTOMER-BASED BRAND EQUITY,” JOURNAL OF BUSINESS RESEARCH, vol. 57, no. 2, pp. 209–224, 2004, [Online]. Available: https://sid.ir/paper/618399/en

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