UNLEASHING THE POWER OF WORD-OF-MOUTH: CREATING BRAND ADVOCACY TO DRIVE GROWTH

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KELLER E.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING RESEARCH Year:2007 | Volume:47 | Issue:4 Page(s): 448-452

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Information Journal Paper

Title

UNLEASHING THE POWER OF WORD-OF-MOUTH: CREATING BRAND ADVOCACY TO DRIVE GROWTH

Author(s)

KELLER E. | Issue Writer Certificate

Keywords

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Abstract

Cites

EXAMINING VIRAL AD’S ATTRIBUTES AND THE CAUSE OF ITS SPREAD ON THE INTERNET

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APA: Copy

KELLER, E.. (2007). UNLEASHING THE POWER OF WORD-OF-MOUTH: CREATING BRAND ADVOCACY TO DRIVE GROWTH. JOURNAL OF ADVERTISING RESEARCH, 47(4), 448-452. SID. https://sid.ir/paper/618611/en

Vancouver: Copy

KELLER E.. UNLEASHING THE POWER OF WORD-OF-MOUTH: CREATING BRAND ADVOCACY TO DRIVE GROWTH. JOURNAL OF ADVERTISING RESEARCH[Internet]. 2007;47(4):448-452. Available from: https://sid.ir/paper/618611/en

IEEE: Copy

E. KELLER, “UNLEASHING THE POWER OF WORD-OF-MOUTH: CREATING BRAND ADVOCACY TO DRIVE GROWTH,” JOURNAL OF ADVERTISING RESEARCH, vol. 47, no. 4, pp. 448–452, 2007, [Online]. Available: https://sid.ir/paper/618611/en

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