Information Journal Paper
APA:
CopyDEVLIN, J.F., & AZHAR, S.. (2004). LIFE WOULD BE A LOT EASIER IF WE WERE A KIT KAT’: PRACTITIONERS VIEWS ON THE CHALLENGES OF BRANDING FINANCIAL SERVICES SUCCESSFULLY. JOURNAL OF BRAND MANAGEMENT, 12(1), 12-30. SID. https://sid.ir/paper/621429/en
Vancouver:
CopyDEVLIN J.F., AZHAR S.. LIFE WOULD BE A LOT EASIER IF WE WERE A KIT KAT’: PRACTITIONERS VIEWS ON THE CHALLENGES OF BRANDING FINANCIAL SERVICES SUCCESSFULLY. JOURNAL OF BRAND MANAGEMENT[Internet]. 2004;12(1):12-30. Available from: https://sid.ir/paper/621429/en
IEEE:
CopyJ.F. DEVLIN, and S. AZHAR, “LIFE WOULD BE A LOT EASIER IF WE WERE A KIT KAT’: PRACTITIONERS VIEWS ON THE CHALLENGES OF BRANDING FINANCIAL SERVICES SUCCESSFULLY,” JOURNAL OF BRAND MANAGEMENT, vol. 12, no. 1, pp. 12–30, 2004, [Online]. Available: https://sid.ir/paper/621429/en